World Flavors is among the leaders in the custom-blended
and packaged spices seasoning industry. They provide many of the flavors used by restaurants throughout the United States, Canada and beyond. The only problem is, you might not have recognized them as a category leader because their website looked, to hear some describe it, “like it was built in the 1970s” – if websites were built in the 1970s, of course.
So they asked Pavone for help. The result is a website that brings World Flavors into the 21st century and reflects their position as an industry leader. But we didn’t stop there. The World Flavors team was so impressed with their new web makeover, they asked us to create a matching corporate identity package consisting
of business cards, note cards and a corporate brochure.
The work, at right and below, speaks for itself, but getting there wasn’t without its challenges.
World Flavors is a family-owned and operated company, founded more than 40 years ago, with a corporate identity package shaped by the family members who founded the company and continue to lead it today. The website and existing corporate identity packaged, however admittedly flawed it was, had a sentimental value that far
exceeded its marketing value.
Convincing World Flavors leadership to let go of these relics and venture outside their creative comfort zone required their complete trust. The Pavone team earned that trust (the most important part of any agency-client relationship), and the result is a website and corporate ID package that finally reflects the company’s ranking in the world of flavors.