At Pavone we work diligently for return on investment. The most clever ad campaign you've seen doesn't mean anything if it didn't move the sales needle.
When presenting our work you'll hear us talk a lot about MarketWins and Sweetspots.
MarketWin is our goal for every campaign effort - a significant gain in profit or market share. At Pavone we've always said, "Screw market share, think MarketWin."
A Sweetspot is our name for the big idea. Our success comes when we leverage an insight and deploy it across appropriate Touchpoints. When this happens, both the client and the agency succeed - that's the Sweetspot.
MarketWin and Sweetspots are the focal point of all our efforts. Click on the following examples of Sweetspots that have led to MarketWins.