Regardless of how much we grow as an agency or how many national or international clients we add to our roster, Pavone will be forever entrenched in the community we call home. That’s because the people and businesses of our area are what we’re built upon. It’s who we are.
In many ways, we consider our Central Pennsylvania community and the many hard-working nonprofit and charitable organizations within it to be one of our most important clients. That’s one reason why we donate so much of our time and talents each year to helping them accomplish their many admirable missions. The following are just a few examples of this outreach from the past year.
Pavone became involved with the Hunger Garden through our ongoing work with the Central Pennsylvania Food Bank. In 2010, the Pennsylvania Legislative Hunger Caucus (a group of state legislators who work to raise awareness about the issue of hunger in Pennsylvania) asked us to design the label for a Hunger Garden-produced salsa as well as for its promotional website. More recently, the Pavone PR team was called upon to coordinate a media event to kick off the garden’s 2011 season and jump-start the public sale of more than 1,400 jars of its fundraising food item.
Caitlin’s Smiles was founded in 2004 by Cheryl Hornung in memory of her seven-year-old daughter, Caitlin. Today, the organization delivers more than 100,000 arts and crafts kits to children in hospitals throughout the region. It’s natural to rally around such a cause, which is why Pavone serves on the organization’s board, designs and distributes its monthly e-newsletter, provides creative services (including logo design), and offers public relations support for special events throughout the year.
Junior Achievement, according to the organization’s website, “empowers young people to own their future economic success.” In other words, the youth JA empowers will someday be the brainpower behind marketing agencies like ours. To help cultivate that talent, Pavone’s own COO, Amy Beamer, was the keynote speaker for the organization’s annual JA Titan Challenge and serves as chair of the Harrisburg Regional Council. Eight members of the Pavone team also led lessons in business and marketing as classroom volunteers for elementary school students throughout the Harrisburg School District.
Uplifting Athletes is a nonprofit organization uniting college football teams in pursuit of a common goal: raising awareness and funds in the fight against rare diseases. Each of the organization’s nine college chapters focuses on a different illness, often chosen based on a player’s or coach’s personal connection to the disease. To support this mission, Pavone helped create a video and brochure for Uplifting Athletes’ capital campaign, shot a video used to recruit additional chapters, offered design services for an upcoming gala event, and provides ongoing public relations support.
Of all the community partners Pavone currently works with, by far our longest-running relationship is with the Central Pennsylvania Chapter of the National Multiple Sclerosis Society. As a result, our collaboration – mainly design projects – is equally extensive, but a few recent examples include print and outdoor ads for the Walk MS event; print and movie theater ads for the Bike MS event; and the design of a logo, program, invitation, posters and online banner ads for the chapter’s annual fundraising polo match.
Jump Street is a private, nonprofit, community-based arts incubator dedicated to developing educational and economic opportunities for all age groups. Pavone lends an artistic hand by designing invitations and save-the-date cards for Jump Street’s annual Derby Day fundraiser, which has raised more than one million dollars for the organization.
The mission of the Humane Society of Harrisburg Area is simple: to build a better community for pets and people through compassion, protection, education and collaboration. Being pet lovers ourselves (just ask Hollywood), we were more than happy to help. Throughout the year, Pavone helped promote various Humane Society events through public relations support and the design of print ads.
The Leukemia & Lymphoma Society (LLS) offers a variety of programs and services in the Central Pennsylvania area to support their mission of curing leukemia, lymphoma, Hodgkin’s disease and myeloma, while improving the quality of life for patients and their families. Pavone pitched in by designing invitations to help increase awareness and drive traffic to LLS events throughout the year.
The Harrisburg Regional Chamber & CREDC is a catalyst for policy change, job creation and business growth throughout the capital region. As a longtime member of that business community, Pavone uses its capabilities to create the chamber’s annual holiday card, design logos, and put together a capital campaign brochure for a fundraising effort that will kick off in 2012.