Pavone’s social media team works hard to create digital campaigns that get results for our clients. Most of the time, that work is done behind the scenes in an advisory role, or as the voice of various Facebook, Twitter or blogging efforts. But every now and then, our experts emerge from the social media shadows to demonstrate their digital marketing expertise on a very public stage.

That was certainly the case when our integration strategist, Kendra Metz, and our digital media manager, Stephanie Hemmann, were asked to co-author an article for the Public Relations Society of America’s (PRSA) monthly publication, Tactics. More than happy to oblige, Kendra and Steph produce a thoughtful piece titled “Making it work: 5 steps to social media success.” Check it out for yourself if you’d like to get acquainted with Pavone’s social media team before our next foray into the national spotlight.